The True Sport Sideline Behaviour Initiative seeks to increase public awareness of the impact of poor sideline behaviour in sporting environments. A marketing campaign seeks to inspire change, with supporting resources to support behaviour change.
Sideline Behaviour is the first True Sport initiative to launch, this initiative will provide digital assets and educational resources for the sporting community, from clubs to SSAs. To ensure the campaign message and awareness can be amplified, we encourage all WA SSAs to promote this campaign through their digital platforms.
We encourage the relevant team members from your organization to attend the webinar, specifically those in marketing and communications. Content will be focused on the marketing campaign and toolkit supplied to SSAs, including key messages, digital assets and the campaign timeline.