Create Consistent, Positive Sideline Behaviour Across WA Sport
Positive sport experiences start on the sidelines. The True Sport Sideline Behaviour Campaign provides sporting organisations, associations and clubs with ready-to-use resources to promote respectful, supportive and positive behaviour from parents, spectators, coaches and volunteers.
Built around the message “Your behaviour is always in play.”, the campaign encourages everyone involved in sport to model the values they want young people to learn and experience.
Campaign Video Resource
Use the campaign video to spark conversations about the impact spectator behaviour can have on athletes, officials, coaches and the overall sporting environment. The video highlights how our actions on the sidelines influence the culture of sport and reinforces the important role every adult plays in creating positive experiences for participants.
The video can be shared through:
- Club websites
- Social media channels
- Member communications
- Presentations and education sessions
- Game day screens and events
Free Campaign Toolkit
To help deliver a consistent message across the Western Australian sporting sector, the campaign toolkit includes a range of professionally designed resources that can be easily implemented by sports and clubs, including:
- Email signatures (eSignatures)
- Printable posters
- Editable social media tiles
- Digital assets and promotional materials
- Communication templates and campaign messaging
- Case studies
These resources make it simple for organisations to align their communications and reinforce positive sideline behaviour throughout the season.
Why Get Involved?
By adopting the Sideline Behaviour Campaign, clubs and sporting organisations can:
- Promote positive and respectful behaviours
- Support safe, welcoming and inclusive sporting environments
- Encourage positive role modelling from adults
- Strengthen club culture and values
- Deliver consistent messaging across the sporting community
Together, we can create sporting environments where participants feel supported, respected and motivated to enjoy the game.
Download the campaign toolkit and assets below and help make positive sideline behaviour part of every game, every week.
Quicklinks
Acknowledgement
True Sport acknowledges the support of Club Respect, Department of Creative Industries, Tourism and Sport, Evolve WA, and all State Sporting Associations who contributed in the development of the True Sport Sideline Behaviour initiative.