SportWest is proud to invite stakeholders across Western Australia’s sporting community to attend the upcoming True Sport Sideline Behaviour Webinar, an initiative aimed at addressing and improving sideline behaviour in sport.
About the Initiative
The True Sport Sideline Behaviour Initiative is the first campaign under the broader True Sport framework. It seeks to raise awareness about the impact of poor sideline behaviour and promote a more respectful and supportive sporting environment. Through a targeted marketing campaign and a suite of digital resources, the initiative aims to inspire meaningful change across clubs, associations, and the wider community.
Webinar Details
- Date: Monday, 2 October 2023
- Time: 9:30 AM – 10:30 AM
- Location: Online via Microsoft Teams
- RSVP Deadline: Thursday, 28 September 2023
- Register here!
This webinar is tailored for marketing and communications professionals within WA State Sporting Associations (SSAs). Attendees will gain insight into the campaign’s key messages, timeline, and the digital toolkit available to support promotion efforts.
What SSAs Will Receive
Each SSA will be provided with a comprehensive set of digital assets to help amplify the campaign message, including:
- A campaign video (available in both long and short formats)
- A variety of social media tiles with accompanying copy
These resources are designed to empower SSAs to promote the initiative across their digital platforms and engage their communities in fostering positive sideline behaviour.
Why It Matters
The True Sport Sideline Behaviour Initiative is designed to help sports clubs across Western Australia foster respectful, inclusive, and mentally healthy environments. It provides targeted resources that educate and empower club members and spectators to model positive behaviour and language on the sidelines.
SportWest, through True Sport, is committed to demonstrating how community sport can positively influence society. By addressing sideline behaviour, this initiative supports a safer, more inclusive, and enjoyable sporting experience for all participants.
For more information contact our True Sport team via email truesport@sportwest.com.au
